Photography plays an important role in our visual identity. It helps us show real people, real situations and the value of our products in a way that feels honest and relatable.
Used well, photography adds emotion, clarity and context, making our communication feel more human and easier to connect with.
Core style
All our photography should feel natural and believable. Keep these principles in mind:
Candid feeling
Prefer spontaneous shots that feel relaxed and authentic, avoiding anything overly posed or forced.
Dynamic
Use images with movement and energy to make the frame feel alive and expressive.
Natural light
Choose soft, real lighting instead of harsh flashes or strong artificial contrast.
In addition to the general photography principles, we also define the mood and vibe for each direction using simple hashtag-style keywords.
Brand-wide hashtags:
#Impressive
#Reliable
#Simplicity
#Trustworthy
#Technological
#Edgy
#Bold
